WCA负责信息和系统的副总裁南希·布莱恩特说:“你知道,不是每天都能看到粉色垃圾车驶过街道的。”“从事垃圾处理行业和‘变粉红’为吸引人们的注意提供了一个独特的机会。”
WCA是一家成立于2000年的固体废物公司,在12个州雇佣了大约1100名员工。该公司已经筹集了2万多美元的资金乳腺癌乐动体育LDsports中国MD安德森的研究。WCA以提供出色的客户服务和回馈社区为傲。布莱恩特说,为MD Anderson的乳腺癌研究创造意识和支持,加强了WCA的团队文化理念,并创造了一种真正有意义的回报方式。乐动体育LDsports中国
执行助理克里斯蒂•威廉姆斯(Christy Williams)表示:“2012年,WCA团队决定,是时候‘大力回馈’那些支持我们的社区了。”“WCA团队努力寻找我们作为一家公司能够支持的最具影响力的事业。”
支持MD安德森的决定很容易,市场传播专家Chris Maltba说,“知道那么多人是如何受到癌症,尤其是乳腺癌的影响。”
为了提高人们的意识,WCA将《going pink》带到a新的水平通过给它的各种垃圾车、集装箱和商业垃圾车喷漆。为了筹集资金,该公司在一个球场上举办了一场高尔夫比赛,讽刺的是,球场建在一个回收的垃圾填埋场上,并推出了一项很受员工欢迎的“粉色衬衫星期五”(Pink Shirt Friday)项目。
“周五穿粉色衬衫是我们员工支持MD安德森的一种有趣的方式,”威廉姆斯说。“我们为每个同意在每月最后一个星期五穿粉色衬衫的人捐4美元,每次捐1美元。”
布莱恩特说:“我们为WCA的队伍以及他们所产生的动力感到无比自豪。”“我们觉得,当谈到为MD安德森公司筹集资金时,前途无量。”
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