该计划团队MD Anderson与顾客交易的公司,其中一部分受益于癌症护理和研究的一部分交易。乐动体育LDsports中国
“MD Anderson增加了筹款美元和全国意识,而公司则朝着他们的业务或营销目标迈进,消费者对他们来说重要的事业有助于他们,最常见的是他们通过他们要购买的产品。这是一种三方之胜,“企业联盟执行董事Dede Destefano说。“良好的企业联盟福利所有涉及。”
在过去的一年中,MD安德森发起了两项新的企业联盟,实现了各大的双赢胜利。
第一个联盟是由癌症中心与熟食餐厅集团Jason 's Deli合作为该项目筹集资金乳腺癌月亮射击.Jason 's Deli每卖出一个联合品牌的水瓶,就会捐赠10美分,从而筹集25万美元。该联盟发展到包括销售以MD安德森癌症删除线标志。
“我们Jason的Deli家族中的许多人已经被癌症触及了”杰森·迪尔的首席品牌官Jamie Cohen说。“我们想做更多帮助我们服务的社区。我们希望提高对癌症和帮助的认识MD安德森所以未来几代人不会经历这种疾病。“
去年春天,杰森熟食店在来自MD安德森营养学家。野生三文鱼沙拉大受欢迎,杰森熟食店正在与营养学家合作开发菜单上的第二款菜品:藜麦和芒果沙拉。
科恩说:“这场运动取得了压倒性的成功。”“水瓶的销量上升了,三文鱼沙拉的销量也超出了预期。”
MD Anderson还与条纹便利店合作,以筹集资金MD安德森儿童医院的癌症在去年9月的儿童癌症宣传月期间。
在其条纹店庆祝明天竞选活动,条纹员工和客户购买了1美元的装配,以帮助癌症的孩子。该倡议筹集了超过140万美元。詹姆斯B.和Lois R. Archer慈善基金会和胜利的孩子癌症基金会与所有捐款相匹配,将最终捐款加倍,超过280万美元。
“提出的资金将使MD Anderson儿童癌症医院受益,让医院为许多孩子提供更多希望和治疗,”营销条纹副总裁Eduardo Pereda说。
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